Social Media “Gurus” are everywhere. Whether you are on Twitter, LinkedIn, Facebook or any other social sites you will see profiles that define the user as a “social media consultant” or “social media guru.” If you haven’t noticed this yet go ahead and browse some of the profiles on these social sites, you will be surprised to see the number of people that call themselves the Social Media extraordinaire. It has become a career for most and only some do it the way it is supposed to be done. Most people fall for it and end up paying hundreds and hundreds of dollars for a mere four page report. Yes, social media is huge when it comes to marketing on the internet but not all so called social media gurus know what they are doing.
Today we just wanted to bust a little myth that some have already cracked. Still some of these so called social media gurus need to be reminded why they are not what they portray themselves to be,
Number of Fans and Followers : Not a Way To Measure Your Effectiveness
You have 30,000 plus followers on twitter and 6,000 plus fans on Facebook and you are the top notch social media guy, right? Wrong! Numbers are always prettier to look at but unless those numbers convert to any meaningful results they are nothing but numbers. Social Media gurus are quick to point out their followers and fans on the social sites to show how influential they are and this is not a measurement of their achievement. Anyone can build a huge following, anyone. We all know how to game the system to some extent when it comes to boosting the numbers, remember numbers not relationship. For you to be able to provide results you need realtionship that are mutual, give and take not simply numbers. Do you really think your 30,000 followers on twitter will come to your aid when you are putting together a social media campaign for your client? I doubt it. If you are able to tap into 10% of that number I would call you a guru but your client still won’t be happy. Read the rest of this entry »