The mantra of job search will always “It’s not what you know, it’s who you know.” But in the past that represented the ideal. Personal referrals have always been great if you can get them, but headhunters, newspaper want ads, and employment agencies generated a profitable industry by connecting employers with qualified strangers.
It used to be that you didn’t have to know an applicant before the interview process began, but that’s changing. This is the information age 2.0, the relationship age. Forging personal connections frequently used to be a later phase in the hiring process, but it’s quickly becoming the essential first step.
With LinkedIn at the front of the job search pack, social media is making it easy for employers to get to know potential recruits. And online job boards are making it less expensive. As reported by Inc.com , a recent poll showed that online recruiting delivers new hires to small and mid-size companies at a rate lower than $300 a head, one sixth of the cost of traditional recruiting methods. Naturally it’s becoming the most popular option, yet referrals are by far the most trusted option. Read the rest of this entry »